Snapchat Effects

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    Is it a failure Snapchat bag like Twitter?
    Snapchat Effects
    It has more active users than twitter, especially among young
    It seems that everything is going to that next March the company jump to the parquet and will not generate profit, as other social networks, but is expected to enter 1,000 million in 2017.

    This message will self-destruct in 10 seconds … How many times have you seen this scene in a movie and how many wanted to revive it? Thanks to Snapchat can make it happen, but do not be alarmed if it does not sound anything this company because it probably has more than 25 years. Developed by Evan Spiegel, Bobby Murphy and Reggie Brown, students from Stanford University in 2010, this application allows users to send images and videos She called Snaps- and control the time that will be visible, after which they are eliminated.

    This right to be forgotten in the network has been the success of a social network that already has more active than Twitter, mainly young users. Now, the firm prepares his jump to the park and could become the largest output in the US stock market since 2014, when Alibaba was released as a listed company.

    Reuters reported a few days ago, the group has already submitted its IPO to begin trading on March 2017 with an estimated 23,200 million euros valuation. Yes, you come to an appointment without having generated profit, so that doubts about whether Snapchat will become the new failure of social networks like Twitter did not stop succession.

    However, it seems that between the two companies is an abyss. “Twitter is losing users systematically at the same Snapchat the wins and, considering that its main market is the US, still has a tremendous projection. In addition, is entering new ground and testing products. Twitter can see that it remains focused on a social network to keep up, “says Álvaro García-Capelo, XTB.

    In this regard, there are two keys that could make a success Snapchat not passenger. The first is that it is mainly used by young people, so it still has an exponential growth. “Penetration in this age group is already high, so Snapchat needs to diversify its audience with older users to maintain its growth rate,” they say from Bloomberg.

    On the other hand, the company seeks new sources of revenue, perhaps learning the error of Twitter, and launch the Spectacles, glasses camera that will record 10 seconds of video and whose cost would be $ 130. One way to expand your income by selling a physical product and expanding advertising revenue, the bulk of your business. Some estimates already indicate that in 2017 invoiced 1,000 million entered -Snapchat 59 million last year.

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